Monday, August 27, 2012
Thursday, August 16, 2012
What is Set Designing?
Set designing is a major part of
corporate events. Located mostly outside the company’s premises, sets
are created to display and promote the company’s products and services.
Sets may be simple single colour
backdrops or elaborate and complex arrangements, depending on the needs
of the client. To make them attractive and gather eyeballs, set designs
have an underlying creative theme to them. Branding, which consists of
the company’s name, logo and tagline, is an integral part of set
designing.
Set designing begins with a brief from the client. The complexity of the
design and its size directly affects the time required to design and
erect the set. Simple single colour backdrop sets can be designed in a
few hours but complex sets with many features may take days to design
and erect. Therefore, it is essential that the client be correctly
apprised about the time and money needed for the completion of his set
design.
A set design should be both functionally sound and aesthetically
pleasing and therefore needs a team of professionals with requisite
skills to build them. The client-servicing, design and on-ground
construction teams have to work hand-in-hand to complete the task
successfully.
Designing is done using a 3D software called 3D Max. A fresh pass out
from a design school takes about 6 months to operate the software with
proficiency, given he has daily exposure and a reasonable amount of work
load to feed his growth curve.
Materials used in actual construction of sets are plywood, iron, vinyl, foam sheet etc.
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Monday, July 23, 2012
Corporate Event Planning
21st century business is largely dominated by corporates. Corporates, during the course of their lifetime, conduct several types of events. The basic difference between a corporate event and events of other types is that corporate events largely tend to be rather restrained and sober in nature. However, an exception to this rule may be product launches and road shows which involve a lot flourish and generous display of rich visuals accompanied by music.
This said, the basic approach to organising an event remains
the same. The planning, coordination, set-design and other aspects of event
planning are similar to other events.
One key thing to keep in mind while organising a corporate
event is the communication or brand philosophy of the corporate. Corporates,
these days, have detailed manuals called brand manuals which provide guidelines
for the usage of logo, colours and tone and manner of communication. The
agency’s representation of the company should be as per the guidelines specified in the manual to maintain
consistency in communication across all media.
A huge amount of money and the reputation of the corporate are
at stake, therefore, every care should be taken to avoid any mishaps.
Few of the type of corporate events are listed below:
- Launches: Refers to launch of a product or service. This may
be an indoor or outdoor affair depending on the circumstances that surround
product launch.
- Media Events: An event
where the corporate addresses the media. This could be for several reasons such
as product launch, change in policy, takeover etc.
- Dealer Meets: These are organised to get the dealer community
together, communicate and update them about new services or products and also
to build on corporate-dealer relationship.
- Conferences: Get-together of the executives of the corporate
to discuss issues, strategy, planning etc.
- Mall Promotions: Products or services are promoted in malls having
large number of footfalls. A welcome desk or set is created, depending on the
needs of the situation. The client and agency have a representative each to
attend to their respective duties.
- Client Relationship Management Initiatives: Events to boost
corporate-client relationships. Information is disseminated and consumers’
grievances are addressed. It may also involve interactive activities to
encourage consumer participation.
- Awards & Theme Nights: Events conducted to felicitate employees
for outstanding contribution. It is generally followed by a theme night such as
‘Bollywood Night’ which may feature Bollywood songs or acts.
- Road Shows: Done to introduce, promote or popularise a product or service.
They are conducted by an emcee and may be accompanied by music and dancers
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Tuesday, July 17, 2012
How to be a Great Event Manager?
Here are the must-haves for a great event
manager; irrefutable truths that will help transform your potential into great
performance and impeccable results.
Planning: This is pretty much the foundation stone on which you must build other necessary skills. Events, big or small, should commence with detailed planning. Take into consideration all vital parameters and make sure you go into the nitty-gritty’s; detailing is of immense importance. Have a Plan B in place and be ready for the unexpected. As paradoxical as it may sound, the unexpected is what you have to be ready for. Having a plan in place is just the beginning, there’s much more to do.
Methodical: If you’ve made a plan but your paper-work is all over the place, it will serve you no good. Be ready for things like filing, making proper folders on your computer, keeping a chronological record of all the correspondence you’ve had with the client and your vendors, in-voices received, bills dispatched etc. It may sound a bit geeky to you but this is an indispensable part of event management and will help a lot.
Budgeting: Be sure you know how much you’re spending on an event. Know the costs of each item, service or human resource that will be used in your event. This will help formulate your costing, be competitive in the market and give your client the best possible quote. Your ability to compute costs quickly will always impress your clients and know where you stand in terms of profits and the amount that you need to invest in terms of cost and energy in the event.
Composure: If you are a person who is easily rattled by stressful situations, it’s an area you need to work upon. There will be several instances when you will feel extreme pressure either from the client or from things not really shaping up the way you planned them. In such scenarios, maintain your calm and don’t give in to anxiety. Develop the skill of thinking of solutions rather than becoming anxious. This will help you go a long way.
People’s person: Event management is not a task conducted in isolation. For the better part of your job you will be interacting with people from various walks of life. Build a wide network. Some of these may not be the exact kind of people you’d like to associate with but this is not something that you can conveniently delete from your job profile. That said, please do not infer that you have to give into flattery or keep people at an arm’s length. Follow the middle path by being a courteous and compassionate person. Respect your colleagues and the people you deal with while maintaining your professional attitude. In the process, you may make some great friends or come across people who are not a delight. Do not get carried away or deterred by either, rather, just take it as something that comes with your job.
Thinking on your feet: Planning, budgeting, composure and social skills are important but there will be times when you will need to think on your feet. Problems may surface at the last minute and you will be the person who will have to take a call. Develop your faculties of thinking quickly, logically and in line with your objective. This will ensure quicker turnaround. These skills may not come naturally to all and some may have to put in the extra effort but this is part of your quest to become a great event manager.
Leadership skills: Being a manager you will have a team of people with varied skill sets working with you and your job will consist of inspiring your workforce with your leadership skills. You will need to be compassionate and caring but some situations may also demand you to be firm and put your foot down. You will have to lead by setting an example in all aspects of your work. Above all, remember, that people working with you are not completely rational beings and will have their set of shortcomings. As a leader, you must motivate them to overcome these and give their best.
The above must-haves are simply a very short introduction to the particular subjects. There is plenty of reading that you can do to improve your understanding and hone your skills. Treat this as a beginner’s guide and not an authoritative article on the above-mentioned skills. All the best. If you wish to apply for a job or an internship, visit us at http://imespl.com/yash.html
Tuesday, July 10, 2012
Tips for Successful Event Management
Event Management is composed of several key steps whose successful execution
eventually leads to the success of the event. Though some steps might
be more important than the others, nonetheless, their contribution to
the perfection with which an event is conducted is indisputable. Below
are outlined 10 of the most important steps of successful event
management.
Understanding the Client Brief:
The
client brief has the details of the creative insight, target group,
media and time of execution of the event, venue and other related
details. Besides the creative insight the rest of the points are
tangible and there is little or no scope of error, however, the creative
insight has to be metamorphosed into the creative idea and concept
which is the theme of the event.
The
client and event manager have to be very clear whether the right
message is being articulated and the creative is not dull, offensive or
mundane and is in line with the brand philosophy. Once this object has
been achieved, the event manager can move on to the next step that is
planning the event.
Planning
Planning
the event is a critical part of the process of event management. The
event has to be broken up into parts, such as designing, choice of
venues, logistical support, no. of event management executives and
branding. Virtual dry runs have to be conducted in order to evaluate the
smooth functioning and co-ordination of all aspects of the event.
Detailing
Detailing
is a quality that reflects your desire to give perfect results and
also shows your commitment to the job. Small things speak a lot about
your right job ethic, such as, placing the televisions in a gathering
at the right point or making sure that the last person in the room has a
good view of the stage. Detailing not only makes your event fabulous
but goes a long way in building your reputation.
On Site Coordination
After
you have a detailed plan of the event in place you must make sure that
it works with the same fluency on the ground as it did on paper.
Divide your team in parts and delegate tasks to each team. Set up an
itinerary of the event and let each event manager have a copy of this.
Provide radio sets and keep in constant touch with each executive to
know whether things are going as per plan.
Back-up Plan
It
may sound an unnecessary expense of money and time but a back-up can
save your event and most importantly you reputation which is at stake.
Look to build good relationships through trust, honesty and reliability.
It will make your growth far easier than you think.
Don’t Panic
In
case things are not going as per plan, DO NOT PANIC. Stay calm and
think of the options that you can explore. Try your back-ups and in the
worst case scenario they fail too, be honest to the consumers and
apprise them that the event will not be taking as planned and give them a
true picture of what’s next. DO NOT LIE. Lies will only create rage
and anger within the public. Though such instances are very rare when
it comes to event, you motto as an event manager should be: BE PREPARED
FOR ANYTHING.
Media
If
you are organizing an event which is going to take place on the
streets, in malls or any other public places you would need to use
conventional media in order to publicize the event and make sure a
sufficient number of people gather for the event and take part in it.
You would have to choose the right medium to ensure that you reach your
desired TG.
Deciding on the right TG
It
is very important that you target the right TG. Targeting them would
help you achieve your objectives which are publicizing your product,
allowing consumer engagement, gathering consumer feedback and response
and eventually leading to positive brand building in lines with the
brand philosophy or increasing the sales, as the case may be.
Right Choice of Location
In
case your event is taking place outdoors, it is extremely important
that you choose a venue that suits the requirements of your event. Get
all permits and permissions in place and make sure that the location can
accommodate the no. of people you are expecting. The execution should
be smooth and the consumer should be at ease at the location and
comfortably interact with the event executives and get a demo or sample
of the product as the case may be.
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